I created a number of Google Ad web banners and GIFs, social media templates, short promotion videos and general graphics and banners for koto.
Koto is a new money app, providing a range of credit solutions to customers, targeting freelancers, people new to credit and other groups, that are usually not targeted by larger financial companies.
I chose muted and warm colours from the brand's gradients, resulting in a more modern, clean look.
I created clean, simple banners, using mobile phones, people and card mockups to illustrate the simplicity of the product. As the product is targeting groups that are new to credit, or who credit is usually not accessible to, I wanted to ensure the graphics and videos are accessible and easy to understand.
The first Google ad campaign using these new designs resulted in over 24000 clicks through to the website, and a steep increase in mobile app installations (315 within the first few days) and account applications.
